Did you know?………
- More people are searching online for local products and services than ever before
- More and more local businesses are turning to online marketing and finding new ways to get customers and generate leads
- The searcher for local business is more qualified and specific about the product and service they are looking for….and therefore more likely to convert to a paying customer
- Even Google has seen the opportunity and introduced the Google Business Directory
- Adverts can be shown and targeted within a defined geographic area of your local business
The Newspaper Association of America (NAA) website reports a 27.94% year-on-year decline in advertising revenue (so just above a quarter every year).
- Local Business Marketing is set to explode is set to explode in the next few years, as more and more internet marketers realise this potential
- And you….my friend, by reading this, can position yourself to be … in the front of the queue
And so please allow David Cavanagh and Simon Coulson to show you ….
How To Make Money Online With Local Businesses
Currently, the traditional methods of searching for products and services are withering away…..
- Yellow pages are on the demise
- Local newspapers are dying a slow death
- People are moving to the search engines to get the information they need.
So really, money that used to be spent on advertising in Traditional Media is making a shift.
To The Internet
According to the highly regarded research company, the Kelser Group:
74% of all internet users perform local searches
But here is the thing, even though the local businesses are not as interested as much in spending money in the soon to be dinosaur ways of looking for business…..they are not spending much on internet marketing either.
So there seems to be a lag in transition to the current trends…..
So there lie in the opportunities….
For you to encourage the businesses to switch the money previously used to marketing in the traditional media…….
To Internet Marketing Money
A famous footballer said; “I go where the ball is going……not where it’s been”. This metaphor should be a mantra for any marketer out there interested in making money.
Your focus should be firmly where the pennies are going!.
Let’s look at the facts:
- 74% of internet users are performing local searches
- 43% of search engines users are looking for local merchants to buy something offline. That’s a massive amount of specific, targeted and hungry buyers (traffic).
- Local search online is easier than searching the yellow pages book or their online page. You don’t even need to know the category for items, just type in the phrase of what you are looking for.
- Instant user search results
- The growth of mobile phone devices such as mobile phones, laptops and ipads has made local searches more convenient.
More than 50% of those that own mobile devices(such as iPhones), are performing local business searches
Look at the Next Generation…… How many children, teenagers and young adults know about the Yellow Pages? Let alone using it?
A fact: Yellow Pages went head to head in the searches stakes with Google Maps mid-2006, and it’s been rapidly heading for its demise since!
Grab the 6DVD Set on the Local Income Goldmine for more!
